Fundraising + Pink Flamingos = Epic Win
If you’ve never been “flamingoed” as a part of a fundraising effort, you truly are missing out. Sure, your neighbors laugh at all the pink flamingos stuck in your yard, and they can be a little ugly. But, when you make a small donation to the fundraising team that put them in your yard, not only will they come and collect the ugly pink flamingos, but you get to pick where they go next. Often, for an additional “fee” (donation), the group will even tell you who sent them to you, in case you want to send them back. Some schemes even include the ability to purchase “flamingo insurance” to protect you against future flamingo attacks during the course of the current fundraising effort.
Well, if you thought that was just a fun fundraising gimmick, you might want to think again. Turns out, not only is it fun, it’s no gimmick.
If you had visited one of Microsoft’s locations in the United States during October you might have found an employee’s office filled with pink flamingos. For a small sum donated to a nonprofit of their choice — and matched by Microsoft — an employee can have their co-worker’s office “flocked” with plastic pink flamingos.
To find out just how well that worked for Microsoft, read the full article at The Huffington Post.