Making the most of your time and resources

 Leslie Kerns, Senior Vice President and Director of Campaigns at M+R Strategic Services discusses the benefits of pressure of persuasion.  As nonprofit communicators, generally, we are not making the most of our everyday time and resources.  Kerns gives a list of ways to “branch out” from your tactics.  

It’s not just the organizers and lobbyists on your team who can use pressure tactics like rallies and constituent meetings to their advantage. As campaign communicators, we have a big (and often missed) opportunity to pressure decision-makers.

To read more about persuasion tactics to get the attention of elected officials and CEOs, check out Getting Attention’s recent post “Pressure vs. Persuasion—Which side are you on?”