Nonprofit Email Marketing Challenges
A new survey released by Sage North America gives some insight into nonprofit organizations email marketing (“e-marketing”) efforts, and the challenges those organizations face.
According to the survey, the most significant email marketing challenges for nonprofit organizations are growing and retaining contacts (38% of respondents), integrating email with other systems (38%), and integrating email with other tactics (38%). By far, the main barriers to overcoming email marketing challenges are inadequate resources and expertise (71% of respondents).
To learn more about the Sage survey and its findings, read the full article on MarketWatch.