Organizations (for-profit and nonprofit) today are spending more than they ever have on promotion using social networking solutions. While you don’t have to spend a lot, if you want your nonprofit to succeed, now is the time to jump on the social media bandwagon. In the “old days”
In a recent article in the Chronicle of Philanthropy, Allison Fine cautions nonprofit organizations not to overdo it when it comes to social media. In today’s media rich world, it can be easy to think that you should take advantage of every social media tool and site that exists. But th
Stick to Your Group’s Key Message Less is more as Allison Fine reports in the Chronicle of Philanthropy. She talks about how to maximize the tools of social media in order to improve outreach and communications within your nonprofit organization. If your nonprofit wants to get more of its so
When it comes to maintaining a social media presence, it's important to remember that relationships are more than just the number of "followers" your social media page has.
In the Internet world, change has always been coming, but it continues to come at us more quickly each time. When the Web really changed the way we used the Internet, AOL was a major household name, and dial-up modems were the norm. Then, the Web evolved to what’s been called “Web 2.0